baxtr blog

Today’s pet owners seek more than just occasional veterinary care—they want comprehensive wellness programs.

While both wellness plans and insurance aim to safeguard your pet's health, there are significant differences between the two. 

While there are as many different marketing strategies as there are terrible cat names, one often-overlooked marketing gem is your pet wellness program.

As pet owners, we cherish our furry friends and strive to provide them with the best possible care, but financial challenges can sometimes make this difficult. Amidst these concerns, pet wellness plans are a promising solution to manage and mitigate the rising costs of veterinary care.

Veterinary practices are always looking for ways to boost patient care while also improving their bottom line. One exciting strategy that's gaining momentum is adding subscription-based prescription services to wellness plans.