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Simple
pet wellness plans
you can launch today.
No PIMS integration.
No lengthy setup.
You set up your plan, we guide you through setup start to finish,
and you start collecting recurring revenue
without disrupting how your practice already runs.
Proud Business Alliance member of the Texas Veterinary Medical Association
No PIMS Integration Required — Simple onboarding — $249 setup, 5% ongoing
Proud Business Alliance member of the Texas Veterinary Medical Association
No PIMS Integration Required
Live in 20 Minutes
$249 setup, 5% ongoing
THE PROBLEM
Corporate chains have had wellness plans for years. Independent clinics haven't had an easy way to offer them. Until now.
Banfield, VCA, BluePearl — they've all built subscription wellness programs that drive loyalty and predictable revenue. The model works. The problem for independent clinics was never the concept — it was the tools. Most platforms require PIMS integration, lengthy setup, and ongoing technical maintenance. baxtr is different.
HOW IT WORKS
From first call to first enrolled client, simplicity rules.
1
BUILD YOUR PLAN
Choose which services to include, set your pricing, and configure your plan. No technical setup. No PIMS connection to configure. Just you, fully in control, deciding what you want to offer and what you want to charge.
2
GUIDED ONBOARDING
Once your plan is built, our team walks you and your staff through everything — how the platform works, how to talk to clients about it, and how to get your first patients enrolled. Guided setup, start to finish.
3
GET PAID. EVERY MONTH.
Simple patient enrollment means your front desk isn't buried in paperwork. Billing is automatic. Reminders are automatic. Reporting is automatic. You get paid every month without chasing anyone.
WHAT BAXTR DOES FOR YOUR PRACTICE
Six things that change when you run a wellness plan the right way.
Predictable monthly revenue
A revenue baseline you can count on every month, regardless of schedule.
More consistent bookings
Plan members schedule. Irregular clients don't. Enrollment drives visit cadence.
Higher client retention
Enrolled clients stay. The subscription effect is a powerful thing.
Smoother client conversations
Compliance goes up. Pushback on preventive care costs goes down.
Less time chasing payments
Automated billing and reminders handle collections. Your staff focuses on patients.
Zero collection risk
Monthly Payment Guarantee™ (MPG) covers your clinic if clients default. You get paid regardless.
THE SIMPLICITY DIFFERENCE
Most platforms make this complicated. We don't.
Other platforms require PIMS integration — meaning your wellness plan lives or dies on a technical connection to your practice management software. If that connection breaks, or if you change systems, or if the integration was never quite right to begin with, your wellness program is at risk.
baxtr is PIMS-agnostic by design. It runs completely independently of your practice management system. There's nothing to integrate, nothing to break, and no vendor relationship sitting between you and your clients. Whatever PIMS you use, baxtr works alongside it — quietly, without getting in the way.
Our team has been building subscription plans for healthcare providers for nearly 10 years. We've played the More Feature game before, and it always ends up too messy. Keeping track of patients and payments while worrying about integrations and IT is a recipe for failure. Let's not do that.
Other platforms
PIMS integration required
AI chatbot support
Technical dependencies to maintain
Off-the-shelf plans you don't control
baxtr
Standalone — no PIMS needed
Real human support. Honest.
Nothing to integrate or maintain
Your plan, your pricing, your control
THE MATH
What does 200 enrolled pets mean for your practice?
$10,000
Monthly recurring revenue
$120,000
Annual recurring revenue
5%
baxtr's take
200 pets at $50/month. A conservative number for a practice with an established client base — and that's before the additional services plan members buy throughout the year.
THE BIG QUESTION
What if my clients stop paying?
It's the first question every practice owner asks. It's a fair one.
baxtr's Monthly Payment Guarantee (MPG™) covers your clinic if a client defaults on their monthly payments. You keep receiving those payments through the first year — fully funded by a one-time setup fee charged to your client at enrollment, not to you.
Zero downside risk. No asterisks.
Built with a vet — for vets.
The baxtr team brings decades of experience building subscription software platforms — and we partnered with Dr. Stephen Tkac, DVM, an active independent practice owner, to make sure we built it right for the veterinary world.
I've been looking for a solution like this for a while, and I'm really excited to help build it and bring it to my colleagues in the veterinary community.
baxtr is a game-changer.
PRICING
One setup fee. One ongoing cost. That's it.
ONE-TIME
$249
ACTIVATION FEE
Covers full onboarding, staff training, plan design support, and launch strategy. You pay this once.
ONGOING
5%
OF SUBSCRIPTION PAYMENTS
No monthly minimums. No contracts. No surprise fees. If your clients aren't paying you, you're not paying us.
Innovation, podcast-style
Listen to Mark's conversation with Shawn Wilkie and Dr. Ivan Zak on the Veterinary Innovation Podcast as they discuss how subscriptions can increase access to care, decrease administrative burdens, and stabilize clinic revenue.
Ready to see what baxtr looks like for your practice?
Book a free 20-minute call. No slides. No hard sell. We'll walk you through the platform and tell you honestly if it's a fit.
